Launch a seller landing page with compliant consent

Why it matters

This page is where strangers become seller leads with consent. Get the consent wrong and your A2P 10DLC campaign can be rejected or your texts filtered, and every lead it collects is one you cannot text. Get the copy wrong and a housing ad can violate the Fair Housing Act.

Step by step

1. 01

   Write the page from the copy skeleton

   Use the skeleton below. The promise must be something you deliver: a value range prepared by you from comparable sales. Do not call it an "instant" or "exact" value.

   • Headline naming the neighborhood
   • What they get, in 3 bullets
   • Verifiable proof with source and period
   • Form with phone optional
   • Two unchecked SMS consent boxes
   • Privacy Policy and Terms links on the form
   • Footer: brokerage, address, license, Equal Housing Opportunity, MLS citation

   Check: Your draft has all seven items above.

2. 02

   Build the form with separate, unchecked consent boxes

   HighLevel's 2026 A2P opt-in guide asks for two separate checkboxes (marketing and non-marketing), unchecked by default and always optional, so the form submits without SMS consent. Privacy Policy and Terms links go in the form footer. Its SMS best-practice article adds that a consent checkbox is not required when the phone field is not mandatory, but you still need consent before texting, so keep the boxes.

   Map each checkbox to a contact field (for example SMS Consent Marketing = Yes) and set Consent Source to the page URL and date in the workflow (next chapter). In Follow Up Boss, the form lives on your website; send it in through your website's Follow Up Boss integration and record consent in the SMS Consent and Consent Source fields from Part 04.

   Check: Submitting the form with both boxes unchecked works, and the contact shows SMS Consent = No.

3. 03

   Add the privacy and terms clauses

   Carriers and CTIA guidance expect a public privacy policy stating mobile information is not shared with third parties or affiliates for marketing, and terms covering message frequency, rates, HELP and STOP, and that carriers are not liable for delayed messages. Paste the clauses below into your existing policy pages; have your broker or attorney review the full policy.

   Check: Both pages are public (no login) and contain the clauses.

4. 04

   Check every line against Fair Housing

   42 U.S.C. 3604(c) bars housing ads that indicate a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin. NAR's Code (Standard of Practice 10-3) adds sexual orientation and gender identity. HUD withdrew its 2024 digital advertising guidance in 2025 (published April 2026), but the statute still applies.

   Avoid	Use instead
   Perfect for young families	4-bedroom homes near Harbor Pines Park
   Exclusive, safe neighborhood	Harbor Pines: 412 homes, 9 sales last quarter
   Walking distance to St. Mary's	0.4 miles to Seaside Blvd shops (state distances, not congregations)
   Ideal for retirees / empty nesters	Single-level floor plans

   Check: No word on the page describes who should live there.

5. 05

   Test the page end to end

   1. Submit with your own details and both boxes checked. Confirm the contact, tags and consent fields in the CRM.
   2. Submit again with a different email and boxes unchecked. Confirm SMS Consent = No.
   3. Open the page on a phone. The form and links must work without zooming.

   Check: Two test contacts in the CRM with correct consent values.

Copyable templates

SELLER LANDING PAGE: COPY SKELETON (fictional example)

[Headline]
What is your Harbor Pines home worth today?

[Subhead]
Get a value range for your address based on recent Harbor Pines sales, plus the quarterly Harbor Pines Community Update. From Dana Reyes, Coastal Key Realty.

[What you get: 3 bullets]
- A value range with the comparable sales it is based on, sent within 1 business day
- The Harbor Pines Community Update each quarter: what sold, what is for sale
- No obligation and no automated "instant estimate"

[Proof you can verify]
- Latest update: 9 single-family homes closed in Harbor Pines, July to September 2026 (Seaside Regional MLS)
- Link: Read the Q3 2026 Community Update

[Form]
First name* | Last name | Property address* | Email* | Mobile phone (optional)
Timeline (optional): Just curious | 0-3 months | 3-6 months | 6-12 months | 12+ months
[ ] SMS consent checkbox (unchecked by default, optional; see consent template)
[Button] Send me my value range

[Under the form]
We use your details to prepare your value range and send the Community Update. You can unsubscribe at any time.
Privacy Policy | Terms

[Footer]
Coastal Key Realty | 123 Example Ave, Suite 4, Seaside, CA 00000 | License #000000
Equal Housing Opportunity. Based on information from Seaside Regional MLS for the period 07/01/2026 through 09/30/2026.

MARKETING SMS CHECKBOX (unchecked, optional, separate from Terms)
[ ] I agree to receive marketing text messages about home values, market updates and real estate services from Coastal Key Realty (Dana Reyes) at the phone number provided. Message frequency varies. Message & data rates may apply. Reply HELP for help, STOP to opt out. Consent is not a condition of any purchase.

NON-MARKETING SMS CHECKBOX (unchecked, optional)
[ ] I agree to receive text messages from Coastal Key Realty about my value range request and appointment reminders at the phone number provided. Message frequency varies. Message & data rates may apply. Reply HELP for help, STOP to opt out.

PRIVACY POLICY CLAUSE (required by carriers)
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

TERMS CLAUSE
Carriers are not liable for delayed or undelivered messages. Message frequency varies. Message & data rates may apply. Text HELP for help. Text STOP to cancel; you will receive one confirmation and no further messages.

Try it

How to test it

1. Inspect the page's checkboxes: both must render unchecked on load.
2. Remove the phone number and submit. The form must still submit.
3. Paste your page copy into a document and search for: family, families, kids, retirees, safe, exclusive, church, Christian, Hispanic. Rewrite any hit.

Troubleshooting

Advanced technical details

Optional. You can follow every step above without these.